Style:
60-sec cinematic spot with Sims-style CG overlays
Objective:
Kick-start buzz and pre-orders for The Sims: The Board Game.
Solution:
Shot with four professional models on a custom-built living-room set; , heavy VFX, and Simlish graphics merge real life with the game world.
Timeline:
3 weeks concept → 1 week prep → 3-day shoot → 4 weeks post.
Outcome:
Delivered 60s video; racked up 3.5 k YouTube views in the first week and helped drive a successful game launch.